Big letters in the window of a used car shop in Northern California

“75 years, same coffee.”
Don’t trust fancy coffee drinkers, they’re saying.
Or at least, do trust people who are constant
— fixed, unflinching
with scorched taste buds.
Give your money to the folks who say
Go to hell, cappuccino. Go to damn hell, double latte.
Buy this car?
Our coffee is pre-9/11. Pre-boom and bust. Pre-velcro.
We’re drinking the coffee
the greatest generation drank
when they were nine.
What’s it going to take?
What’s it going to take
to get you into
this coffee cup?

4 thoughts on “Big letters in the window of a used car shop in Northern California”

  1. I’m guessing they meant the same exact coffee and they just brewed a really big pot 75 years ago and they don’t like to waste.
    I wonder if I got this all wrong and it was a cry for help? I should have walked in and given them some new coffee.
    -Cecil

    Reply

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